Google Ad Grants equips nonprofits with up to $10,000 a month of free search advertising. ​
​Raise awareness, attract donors, and recruit new volunteers using Google search ads.
Google Ad Grants shows your message to people searching for nonprofits like yours.
​
more donations & website visits than those that do not use paid search ads.
Nonprofits using Google
Ads see 5x
Account
Management
Click-Through Rate (CTR): Nonprofits must maintain a 5% CTR on their ads. If a nonprofit fails to meet this threshold for two consecutive months, their account may be temporarily deactivated.
Conversions: Set up and track conversion goals (e.g., donations, sign-ups) through Google Analytics and link this to their Google Ads account.
Monthly Activity: Nonprofits must log in at least once a month and make meaningful changes to their campaigns at least every 90 days to show they are actively managing their ads.
Keyword Bids: Ads must have a maximum bid of $2.00 per click, though using Google’s Smart Bidding strategies