Get started with Google Ad Grants by following these steps:
1). Review eligibility requirements
To be eligible for a Google for Nonprofits account, an organization must meet the following criteria:
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Be registered as a charitable organization in a country where Google for Nonprofits is available
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Meet the eligibility requirements in your country
Government entities or organizations, hospitals or health care organizations, and schools, academic institutions or universities are not eligible.
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2). Apply for Google for Nonprofits
Once we've verified your organization's eligibility, you'll be able to activate Google Ad Grants. Your organization must hold valid charity status in your country.
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Need more help? Watch this step-by-step video to understand the application process end-to-end.
3). Activate Ad Grants
You will need to use the same login email for your Google for Nonprofits and Ad Grant accounts.
Sign in to Google for Nonprofits, click "Activate Products" then "Get Started" under Google Ad Grants, complete the required information, and click "Activate" to submit your organization for review.
4). Approval
​​Once your activation request has been approved and you’ve accepted the email invitation to your Ad Grants account, we can begin setting up your first campaign!