How to Prepare for Give Miami Day 2025: A Nonprofit Marketing Strategy Timeline

Give Miami Day 2025 is happening on Thursday, November 20, and it’s one of the biggest annual giving events in South Florida. Powered by The Miami Foundation, this 24-hour online giving campaign offers nonprofits the opportunity to raise significant funds, gain new supporters, and increase visibility in the community.

But here’s the key: the most successful organizations don’t wait until November to start promoting.

If you want your nonprofit to stand out and raise more this year, you’ll need a smart, strategic marketing plan—and you’ll need to start early.

When Should Nonprofits Start Planning for Give Miami Day?

The ideal time to start planning is July or August. That gives you at least 90-120 days to build momentum, create content, and engage your community.

Here’s a timeline to guide you:

JULY – STRATEGY + GOAL SETTING

• ✅ Set your fundraising goal

• ✅ Assign roles within your team

• ✅ Decide on your campaign theme or message

• ✅ Update your Give Miami Day profile (when the portal opens)

• ✅ Audit your website and donation landing page

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Tip: This is the time to partner with a designer or nonprofit marketing consultant to map out content and graphics. P.S. that's me!

AUGUST – CONTENT CREATION + EARLY PROMOTION

• 🎨 Design branded graphics and campaign assets

• 🗓️ Create a content calendar

• 📧 Draft email sequences (save-the-date, countdown, thank-you notes)

• 📽️ Plan and shoot any campaign videos

• 📢 Begin early teaser posts and stories on social media

Bonus tip: Involve staff or board members in storytelling or testimonial content.

SEPTEMBER – DONOR ENGAGEMENT + STORYTELLING

• 💬 Begin spotlighting success stories or impact metrics

• 📱 Increase your email and social media frequency

• 📣 Launch a peer-to-peer fundraising plan

• 🧡 Feature donor spotlights or volunteer shoutouts

  
  

OCTOBER – COUNTDOWN MODE

• ⏳ Begin your “30 Days to Give Miami Day” countdown

• 💌 Send targeted emails to past donors and lapsed donors

• 📈 Share your fundraising goals and why they matter now

• 🧰 Use toolkits, shareable graphics, and partner shoutouts to spread the word

  
  

NOVEMBER – GAME TIME

• 🗓️ Give Miami Day is NOVEMBER 20, 2025

• 🥳 Host a virtual or in-person watch party or celebration

• ⏰ Use every moment of the 24 hours—schedule reminder texts and posts

• 🧾 Be ready to thank and acknowledge donors immediately

  
  

Pro Tips for a Stand-Out Give Miami Day Campaign

• Leverage Matching Gifts: Secure a matching donor early and promote it.

• Create a Branded Hashtag: Something memorable that reflects your mission.

• Make it Visual: Infographics, short videos, behind-the-scenes clips—use them all.

• Collaborate: Partner with other orgs, influencers, or board members to share and reshare.

Final Word

Give Miami Day is more than a fundraiser—it’s a movement. With a thoughtful marketing strategy, your nonprofit can deepen connections, increase giving, and expand your impact.

Start early. Plan strategically. Show up strong.

If you need help building your campaign—whether it’s graphics, strategy, or storytelling—let’s connect. Give Miami Day is your moment. Let’s make it unforgettable.